OBJECTIVE
DESIGN A VISUALLY CAPTIVATING AND INFORMATIVE OUT-OF-HOME (OOH) BANNER TO PROMOTE MINI'S PARTICIPATION IN THE AUTO SALON 2024, STRATEGICALLY PLACED AT THE ICONIC ANTWERP CENTRAL TRAIN STATION. THE GOAL IS TO ATTRACT ATTENTION, GENERATE EXCITEMENT, AND DRIVE ATTENDANCE TO MINI'S EXHIBIT AT THE AUTO SALON.
EYE-CATCHING VISUALS & BRAND CONSISTENCY:
- INCORPORATE MINI'S DISTINCTIVE DESIGN ELEMENTS AND VIBRANT COLORS TO CREATE A
VISUALLY STRIKING BANNER.
- ENSURE ALIGNMENT WITH MINI'S BRAND GUIDELINES, MAINTAINING CONSISTENCY IN TYPOGRAPHY, COLOR SCHEMES, AND OVERALL BRAND IDENTITY.
Here is a glimpse of some of the designs that didn't make the final cut, yet remain integral to the overall look of the final design.
Team: Aurora Casiraghi, Wim Provoost, Sander Gee, Teresa Garcia Lopez-Mezquita, Freddy Groote, Barbara Valdez for this campaign, big thanks to the whole team Media.Monks, Serviceplan Group Belux, dentsu Benelux and big love for MINI Belux ❤️. NEW MINI, HAPPY YOU.
